Guess who has joined the Balmain Army? Supermodel icons of the 1990s Cindy Crawford, Claudia Schiffer, and Naomi Campbell donned pieces from the Balmain‘s spring collection for its latest advertisement. If, as Linda Evangelista says, it takes at least $10,000 to get her out of bed in the morning, how much does it take to get three supermodels out of retirement?
Rousteing told Vogue Magazine, “It’s a new chapter for Balmain. Sometimes people are confused and think it’s all about social media and Instagram. Balmain has a deep soul, and it’s not only about followers. It’s about dreams and love, and I think with this campaign I’m going to show that and go back to its roots. This campaign is about what makes me love fashion, and these three women are exactly that. These three women are what made me love fashion yesterday, make me love fashion today, and are going to make me love fashion in the future.”
This campaign was shot by photographer Steven Klein.