DesignersFashionWomen of Style

Designer Alexandra Ni

Alexandra Ni

Portrait of Alexandra Ni
(Photo © 2016 Pargev Aydinyan)

The Alexandra Ni label was registered in 2012 in Germany. Briefly after, the website was launched purely as an online portfolio of work. It took about two years to transition from a portfolio to a more business format as demand for the Alexandra Ni label was growing and it became clear to me that it had to be taken to the next level.

Alexandra Ni is a womenswear label that creates timeless clothing for a contemporary woman. It may be defined as urban chic, or formulated as “European aesthetics and Asian sensibilities”. It is edgy but elegant, sensual but obvious, daring but feminine.


Alexandra Ni was born and raised in the South of Soviet Kazakhstan.  Like a lot of girls, as a child, she very much enjoyed designing her dolls’ dresses and their houses, in which she took more pleasure than in playing with dolls. As a kid, she always wanted to be a “couturier” or fashion designer.

As a teenager, she started designing her own clothes, which her mother, a great dressmaker, would sew for her.  Her first project was the dress she designed for her high school graduation party.  She remembers spending hours in the town library researching cuts, looks, and colors. It was a long dress with a silky blue skirt with large flowers and a peach color sleeveless top with a floral pattern woven into the fabric. The straps were also a sequence of flowers of different colors made out of beads that she made herself. Looking back, she realizes even then that she loved clean lines.  The power was all in the details.

After life took her many places and she learned many things both through a formal education and life itself, she found herself in Berlin studying fashion design and learning pattern-making and sewing. It is through these experiences that she expresses the uniqueness in her designs at the Alexandra Ni label.

Target Audience

Her designs and concepts are certainly conceived with an idea of a playful, confident, sophisticated, feminine, sensual woman in mind. She loves beauty and praises female beauty.  Her designs span between women ages 25-70. They can be professionals or housewives, single or married. This is the unifying factor. My clientele is international and very diverse in age and occupation.  It ranges from Moscow to Paris to Jacksonville and her clientele includes bankers, mothers, artists, and the various other professions..

spring summer 2013 look 1 back silk cocktail dress open back(Photo © 2016 Brian Moilanen)

St. Augustine Fashion Week

The Alexandra Ni line will be all black. It was conceived as a capsule collection which is a collection that provides a complete wardrobe of must-have items. However, during the creative process it took a slight turn from this utilitarian aspect to a more artistic one.

Alexandra was inspired by opposite textures, modern architecture, natural stone, Tokyo winter in the 70s, and Kubricks’s Space Odyssey.

Some pieces that will be shown at St. Augustine Fashion Week:

  1. A sheer see-through evening gown with a butterfly print.
  2. Skinny high-waisted trousers with sculptural seams on sides paired with a top with a geometrical bust in velvet.

IMG_2475-1-A(Photo © 2016 Ignacio Santos)

Influences in the World of Fashion

Some of Alexandra’s influences are Hussein Chalayan, Haider Ackermann, Martin Margiela, Stella McCartney, Madame Gres, Vivienne Westwood, Yohji Yamamoto, and Alexander McQueen..

AnnaGreenCoat_htp8q3(Photo © 2016 Seth Langner)

The Future

Alexandra see the future of her label as creating the same limited edition timeless clothing of unique design from natural fabrics made locally – but on a bigger scale, and most likely, I will have a menswear line as well.  She also likes the prospect of saving forests in Yucatan or building schools and teaching in Africa. She likes either perspective, hopefully she will get the opportunity to do both in her lifetime.


  1. SO happy to hear about her! Her list of inspirational designers hits home- totally names I want to fill my closet with. I love the flow of her clothes. 🙂 Would love to know where she’s stocked/sells.
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  2. First off, I didn’t know you’re from Jacksonville, I have family down there! I’ve been there twice and the last time I visited Old St. Augustine and loved it, such a site to see! Is this where the show will be held or will it be at the “new” St. Augustine. I was told that there’s two St. Augustines? Nonetheless, that’s definitely something to look forward to and I hope you enjoy it!

    Alexandra is certainly very talented! The dress she designed for her prom sounds so advanced for a high schooler, so she definitely has a gift; the dress sounds gorgeous! I love her demographic, too, and how it encompasses such a wide range of women from so many diverse backgrounds, yet they connect through the love of her designs!

    Thanks so much for sharing, I loved the article! I hope you have a wonderful day and weekend, beautiful!



    1. I lived in Jacksonville when I went to law school, but I now live in Tallahassee. St. Augustine Fashion Week is being held at the St. Augustine Airport and is being called “Runway on the Runway”. I got married on St. Augustine Beach which is a few miles away from Old St. Augustine so it really is two parts.

      I can’t wait to bring you coverage of St. Augustine Fashion Week. Alexandra is certainly very talented as is the other designers who will be showing in a couple of weeks. I can’t wait!

      Thanks so much for your comments. Have a great evening and wonderful weekend!


    1. Hi Mary,

      Thanks for your comments. St. Augustine Fashion Week is only a couple of weeks away and I’m very excited to meet the designers and see the designs in person! I can’t wait to bring you coverage of the events.

      Thanks for following! Have a great evening and a wonderful weekend!


  3. Alexandra is reason alone to turn up. She always shows a cohesive and cogent collection of very fine, aesthetically satisfying garments. This show in particular will be fascinating as it is a black capsule collection which, at least within my knowledge of her body of work is significantly contrasting her pastels and naturals. I think of Margiela when seeing her pieces, which of course is amongst the best minimalist compliments. Truly, her point of view and execution of it is head and shoulders above her geographic contemporaries. Whilst the mob regails The Jaguars as the bellwether for Jacksonville’s claim to be a destination city, Alexandra Ni being based there, is certainly more of a cosmopolite hallmark for modern living and progressive culture. I wouldn’t be surprised to see her clients from around the world at this runway. She is a significant talent that I believe is the most likely to become the next reknowned label. This new pivotal black collection may be the one that distinguishes her ultimately and takes her to the next world class echelon. Not to be missed.

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