Since 2000, Pantone has selected its Color of the Year to reflect the current cultural climate. For 2017, Pantone has chosen Greenery as its Color of the Year because it is “nature’s neutral”. It is a versatile “trans-seasonal” shade that lends itself to many color combinations.
Pantone states it best when it declares that “Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate.”