- Hi Catherine! Please describe your blog Discover Your Style and what your motivations were for starting such an awesome endeavor.
Discover Your Style is all about inspiring women to find and embrace their own style. Many women are unfortunately unhappy with their bodies and looks and often feel overwhelmed with fashion and beauty in general. My blog and services aim to help and encourage these women to enjoy their own unique style journey.
- What type of person is your blog geared to reach? Who is your ideal audience? Who would you like to help with your articles and advice?
Discover Your Style predominantly helps Mums who may have hit a ‘style rut’ which happens a lot – when the little ones come along it’s all to easy to put others first. I’ve coached many people like this, even mums with grown up children who have been overwhelmed by style so much that they have just accepted dressing down and blending in. Having a style revival can completely transform you and give you unstoppable confidence.
- What other bloggers/blogs inspire you?
I love your Blog, of course, Beth because it’s so diverse and you constantly keep it fresh. I’m also a big fan of www.mymidlifefashion.com, www.learnsavvy.co, www.disignthelifestyleyoudesire.co.uk and www.ozbeautyexpert.com.
- How do you balance motherhood and your blog?
Finding the right balance for any Mum is super difficult, I feel I’m very lucky as I can fit my blog around the kids., don’t get me wrong I do put the hours in and I’ve had to drop the small stuff though like keeping my home immaculate, even though I’m a style coach I’m still a busy mum and certainly don’t look glamorous every day – I focus on looking fresh and healthy, for me I’d rather jog for 30 minutes than preening myself – exercise and healthy eating will always give you a better glow than trowelling on make-up. Being a working mum is all about prioritizing and being super organized, I’m careful to set limits on the hours I work and ensure I look after myself.
- What are some of your favorite articles that you have written?
I’m a guest blogger for www.learnsavvy.co, I also appeared in a book called The Journey of Vivacious Mum which I’m really proud of. Before I created Discover Your Style I knew I had a huge passion for writing and sharing knowledge I wrote an article for Tiny Buddah http://tinybuddha.com/blog/beat-anxiety-can-live-life-fullest/ about my experience with anxiety and panic attacks and how to overcome them.
- What are your goals/dreams/ambitions for your blog and yourself?
I want to grow my tribe even further and really help and inspire women anywhere in the world. I’ve created my blog to be easily accessible, open and honest, in the future I’d like to introduce Vlogs and Makeup tutorials.
- Who is your favorite style icon?
Ooh I have a few but my top three are Elizabeth Taylor, Audrey Hepburn and Iris Apfel – all because they have created and fallen in love with their own unique style, I really admire each of them.
- What is the best piece of advice that you have even been given?
I remember my Mum always saying ‘there’s no such word as can’t which I interpret as you can achieve anything you set your mind to. I remind myself of this every time I feel disheartened.
- How would you best describe your style?
Easy, effortless, put-together, fresh, creative
- What inspires to you to write articles for Discover Your Style?
I just have immense passion for it, and if you have passion for something it comes very easily.
- What is your background?
I’ve always loved fashion, I got my first sewing machine when I was 10 years old and was obsessed with making clothes. I completed my fashion degree then went on to work in buying offices for 10 years. I’ve always been obsessed with anything creative and enjoy painting and making things, I’m so inspired by creativity it literally gives me energy and happiness. When the children were younger I opened a shop called www.little-willows.co.uk which was a creative hub for kids.
- Since starting your blog, what have been some of your greatest achievements?
Reaching thousands of people through my blog and social media platforms. Meeting other inspirational bloggers and sharing experiences. Being part of the book The Journey of Vivacious Mum and guest posting for the likes of yourself Beth, Tiny Buddah and Learn Savvy. I’ve also won an award for best blogger with VIP Bloggers.
- What are your future plans for Discover Your Style?
I want to reach more people, write more articles and offer more free advice and inspiration. I’m really interested in adding makeup to my blog and collaborating with more brands.
- What advice would you give up-and-coming fashion bloggers who are just starting out?
Make sure you have the passion then just go for it. Find your own style, have your unique market and be yourself . . . steer away from looking at other blogs just work on creating your own, it doesn’t happen overnight – you need to be dedicated, flexible and ever learning! It’s a great experience!
- What advice would you give women who seek to become more fashionable or stylish?
Make it a priority to set time aside for yourself. One thing I tell my clients is to spend 20-30 minutes every Sunday getting their outfits organized for the forthcoming week. Embrace your personal style and make it fun rather than a chore. As with everything knowledge is power . . . find out everything you can about your style personality, body shape and best colors. There’s plenty of free information online – I have lots of free resources and courses at www.discoveryourstyle.co.uk.