Pin for Later!
I. Pantone’s Color of the Year
Each year, Pantone selects a Color of the Year. According to Pantone’s website, the Color of the Year is one moment in time that provides strategic direction for the world of trend and design, reflecting the Pantone Color Institute’s year-round work doing the same for designers and brands. It goes on to state that “As individuals around the world become more fascinated with color and realize its ability to convey deep messages and meanings, designers and brands should feel empowered to use color to inspire and influence.”
II. Pantone’s 2018 Color of the Year: Ultra Violet
Pantone has selected dramatically provocative and thoughtful purple shade of Ultra Violet as its 2018 Color of the Year because it communicates originality, ingenuity, and visionary thinking that points us toward the future.
Pantone describes it best when it proclaims that “Enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality. Nuanced and full of emotion, the depth of Ultra Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.”
III. Ultra Violet On the Runway
During past seasons, Ultra Violet has made its way to the fashion runways. I am certain there are other examples, but these were the ones that immediately came to mind when Pantone announced Ultra Violet as their 2018 Color of the Year.
Carolina Herrera // Spring/Summer 2018 Collection // Photo by Vogue.com
Alberta Ferretti // Fall/Winter 2013 // Photo by Vogue.com
Saint Laurent // Fall/Winter 2010 // Photo by Vogue.com
IV. One Last Thought
I usually love the colors they pick, but am not really a fan of the brighter purple like I used to be. I LOVEEE the eggplant like colors though!
Thanks Kelsie 🙂 xo
Interesting. I never quite understood this but it’s pretty cool. Love those dresses though. Wow!
I’m glad that you love the dresses that I chose to show off the color as best as I could remember! I think it’s a color that will resonate with me throughout the year 🙂 xo
OOOH! I love their choice this year. That is a fabulous color–one of my favorites to wear.
Helen, I’m so glad you love the color! It’s great to start the New Year off with a color you love 🙂 xo
I was surprised by how excited I was when I saw the color of the year! This isn’t a color I usually go for, but it’s so pretty. Thanks for providing such great information about it!
Thank you, Crystal! I appreciate that! I’m blase about violet too, but I think I can combine this with other colors and make it work! 🙂 xo
I am a huge fan of this color and can’t wait to see more of it appear in fashion this year! Thanks for keeping us in the loop about the 2018 color of the year.
You’re welcome, Lisa! I’m so happy you like the color 🙂 xo
I don’t love the color this year. I am hoping that I figure out ways to play with it.
Thanks Taylor & Good luck! 🙂 xo