Wedding & Formal Gown Series: Pronovias’ New Atelier Collection
2020 Cruise Collection: Dancing Lights
I recently became acquainted with the wedding gowns and formal wear from a design house in Barcelona, Spain called Pronovias. After reviewing their new arrivals for the 2020 Cruise Collection, especially their wedding gowns, I wanted to do a series on three of their new collections: Atelier, Privée, and The Party Edit. In the first part of this three part series, I will be covering the 2020 Cruise Collection called Dancing Lights as it is expressed in Atelier Pronovias.
History of Pronovias
Pronovias is a family firm that began in a prestigious Barcelona store called El Suizo that was founded by Alberto Palatchi Bienveniste in 1922. It specialized in lace, embroidery and high-quality silk fabrics. What started as a family business would later grow to become Pronovias. In 1964, when Alberto Palatchi Ribera joined the company, it pioneered the creation of the first prêt-à-porter bridal fashions, a revolution at the time, which made wedding dresses accessible to all women.
The company started growing internationally in 1977, pioneering the franchise business and opening the first store of its kind in the Netherlands before moving into North America and Asia during the nineties. Pronovias leads the world with its extensive distribution network, with more than 4,000 points of sale in 105 countries.
Dancing Lights: 2020 Cruise Collection
Hervé Moreau created this collection of unique pieces of art, reflecting exceptional craftsmanship. The dresses showcase his passion for innovation through their shapes, fabrics, and trendsetting design details across a variety of different silhouettes.
He took his inspiration for this Haute Couture Pronovias collection from renowned paintings depicting the night sky, moon, and stars. Metallic trends come to life through gold, platinum and silver brocade, beaded fringes, breathtaking illusion effects, and never-before-seen embroidered patterns, leaving a vibrantly glamorous impression.
Atelier Pronovias dresses are fully custom, made to fulfill the dreams of the most trend-setting and style sensitive brides.
In this post, I will be discussing the Atelier collection by showing you five of Mr. Moreau’s designs and discussing the details of each.
This strapless gown has a soft tulle mermaid skirt juxtaposing with intricate, hand embroidery on a sparkling bodice.
This sleek, minimalist crepe dress has asymmetrical cuts, a V-neck, and beaded straps that cross in the back. It is accompanied by a dramatic cape with a brooch closure.
3. Sun Moon
This pearly, golden dress is an innovative brocade with stars shining in rhinestone embroidery over delicate lace on a strapless sweetheart bodice.
This strapless dress in golden tulle over glittering lining has a plunging sweetheart neckline, hand-draped bodice, and a rhinestone belt.
5. The Universe
Breathtaking, golden dress that is in soft tulle with a plunging illusion V-neck, multicolor, full-body beading, fringes, and an innovative off-the-shoulder sash of clear beads.